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By satisfying nicotine cravings while simultaneously replicating the behavioural ritual of smoking, it is a fairly easy switch to make (with a little commitment, of course)

On Target: How the World's Hottest Retailer Hit a Bull's-Eye

Nature 652 , 591601 (2026)

Description: A bright red background with a gently transitioning yellow-gold horizon featuring a classic camel, palm trees, and pyramids - an "Old Desert Scene" style design

John Player Special cigarettes, with the distinctive intertwined JPS logo were a particularly high profile product, garnering worldwide coverage when the Lotus Formula 1 Grand Prix cars took on the brands name, logo and black colour when sponsored by them in the 1970s